MarketSight - User Defined Variable Basics
User Defined Variables are created by users after the dataset is uploaded into MarketSight. UDVs, as they're called, do not create new data – rather, they look at the uploaded data in a new way. There are five types of User Defined Variables in MarketSight. Click on each variable type to learn more.
|Regrouping||Groups the values of a single uploaded variable. Good for top and bottom boxes.|
|Conditional||Groups values from multiple uploaded variables. Good for looking at specific segments.|
|Mathematical||Applies basic mathematical operations to an uploaded variable.|
|Multiple Response||Groups multiple variables together to recreate a single "check all that apply" question.|
|Filter||Used in crosstabs to exclude certain groups of respondents.|
Grid variables are used when you need to display a series of variables that share a common value scheme. They can be useful when you have grid questions in your survey or if you have a series of different variables with a common value scheme that you want displayed together in the same crosstab table. In MarketSight, grid variables are MRVs set to "Count All Values."
Create a New User Defined Variable
- On the Variables page, click New
- Select desired variable type