Create and update a Target group

A Target Group is a sample entity that exists for a specific market and language that your survey is aimed at. It defines the target panelists for the market that the survey is looking for, and the number of completes required.

In this Article :

Create a New Target Group
Nesting/Interlocking Parameters
Targeting Attributes
Estimates and Feasibility
Edit a Target Group which is already live
Grouped Parameter

Create a New Target Group

When you first set up your  Respondents, you need to fill out the project-level settings in order to be able to create a New Target Group. You start with selecting your Survey Topics

After selecting the appropriate topics, you are then able to move to the next section where you can select supported devices and project exclusions. Please note that topics and devices

can't be edited once your Target group is launched.

After filling this out, click on the  +New Target button to create

You need to fill out the following in order to start selecting the attributes you want to use for targeting:

  1. Country: The country of residence for the respondents you are targeting.
  2. Language: The language of the survey and, therefore, the language of the respondents you are targeting.
  3. Source: The source you'd like to use for the Target Group
  4. Survey: On this drop-down, you select the surveys that have been added on the Surveys tab. If you're doing a quick feasibility check, this part can be skipped until you are ready to launch.
  5. Duration: How long should it take for an average respondent to take this survey.
  6. Incidence: Percent of panelists you expect to qualify for the survey after they go in.
  7. Days in Field: Number of days the survey is expected to be active in the field. We do not close or pause projects after Days in Field have expired.
  8. Completes: Total number of completes expected in this Target Group.
  9. Delivery Mode: This is the delivery mode of the project. 

After filling this out and clicking on  Save and Define Attributes, you can start selecting the attributes you want to target.

You can search by scrolling through our list, typing a keyword or selecting from the most commonly selected attributes. 

Also under Targeting Attributes is Templates

Now have the ability to save targeting attributes as a template and use it at any time. Make sure to double-check allocations so they add up correctly to the number of completes.

If you use the search, what you type in will search attribute names and also attribute options.

After selecting an attribute, a pop up will appear with the available options you can select. You can set it as an Allocation, use this if you need to set counts for options, or a Filter if you do not need to set counts. You can also set it to include or exclude your selections when it is a Filter

If you want all options to be included, you can select all and it will automatically select all the options for you.

The Zip Code (US) attribute requires you to type in or paste the zip codes and the Save button will only be enabled if all options are valid. The invalid options are listed in the bottom in red, to help you correct them.

Keep in mind that if you select Include, only respondents that do fit those criteria will answer your survey. If you select Exclude, the respondents that fit those criteria will NOT answer your survey.


To specify the allocation for each of the options, select  Allocation as an option. You can edit the allocation as percentages (on the left side) or as completes (on the right side). As long as they sum up to 100%, you are good to go. You can also select Split Evenly to just allocate your completes

Note: Some targeting attributes are filters and may not have an Allocation option.

Grouped Parameters

Let's say your Targeting Attribute has 2 options that, on your study, should be considered the same.

In this example, we want to consider  Married and Living with Partner in the same group.

To group those 2 options, click on the  Group button next and select the option it should be grouped with.

Then select the second parameter you want to group and click Update. Now you have only one parameter for "Married or Living with Partner", and can set the allocations accordingly.

Nesting Targeting Attributes

Just like you group parameters, you can do the same for Targeting Attributes. It's called Nesting.

When you have 2 or more Targeting Attributes, click on the Nest button. 

Then select the other Targeting Attributes you want to nest, and click Update.

The Targeting attributes selected will now display as an extra column, broken down by parameter.

To edit the allocations, click on the allocations (in blue) to enter your allocation.

Estimates and Feasibility

Once you are finished adding targeting attributes to your Target Groups, you can view the  Estimated Cost and Average CPI in the Project Summary (top of the screen). The estimated Cost and Feasibility will be displayed as soon as they are generated. It may take a few seconds.


When you launch a Target Group, you agree to its CPI and total cost. Click on  Launch to take it live. Make sure to have a survey selected so you can click the launch button.

IMPORTANT! You must estimate your project before you can launch it. 

Edit Live Target Groups after Launch

The time has arrived, you can now edit live target groups! You have been asking for it and we heard you.

So check this out, open a Live target group, click on the three dots next to the live button and select pause. 

Once you have updated the targeting attributes if you need to please make sure you update completes, days in field and mode under settings. Completes need to be more than the current total of completes on hand. You can keep days in field and delivery mode the same as before or adjust what is needed. Just make sure they are populated. One point to keep in Mind is that you need to update the amount of completes per Quotacell, this won't automatically update once you update the Total amount of completes! 

Then click on get estimate, CPI will remain the same and then click relaunch!

You also have the option to pause responses from a specific allocation after your target group is live. Simply click on the Pause icon as displayed below. In the below example pausing "16-24" allocation would mean that you will not get any more "16-24" year old respondents in your survey.

You can optionally re-launch a Paused allocation by clicking on the play (Relaunch) icon as below. This action will resume "45-54" year old respondents from entering the survey.

Boom! Now go complete that project!

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